Display

4 Key Benefits of a Social Media Display, and the Questions to Ask Before Creating One

A bright, beckoning social media display in your lobby or department can be a big hit with visitors and colleagues. We’ve all seen these displays – large screens showing a map with social media posts popping up from specific locations; shifting word clouds related to a brand or topic; real-time thoughts from consumers crisscross the large […]

4 Key Benefits of a Social Media Display, and the Questions to Ask Before Creating One Read More »

See Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

Design, SEO BLOG / Good To SEO

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out. Think about it: when was

See Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration Read More »

Mobile display and mobile search grows 53%

Digital marketing strategy, Mobile, mobile advertising, SEO BLOG / Good To SEO

Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe. The UK leads mobile ad growth compared with the rest of Europe. There is year on year growth

Mobile display and mobile search grows 53% Read More »

SG Google to Compress Display Ads with Brotli Same Algorithm Used in AMP

Google Now Compressing Display Ads with Brotli

accelerated mobile pages, ad formats, algorithm, AMP, AMP Ads Initiative, Brotli, browser, Chrome, data compression, E-Commerce, file size, Google Display Ads, gzip, load speed, Microsoft Edge, Newsrooms, reduce file size, Safari, SEO BLOG, Zopli algorithm / Good To SEO

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by

Google Now Compressing Display Ads with Brotli Read More »

Google is Compressing Its Display Ads So Pages Load Faster

SEO BLOG / Good To SEO

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has started compressing its display ads by up to 40% in an effort to improve page load times and increase battery life efficiency. This is accomplished through Google’s Brotli compression algorithm it introduced two years ago. Brotli

Google is Compressing Its Display Ads So Pages Load Faster Read More »

4 Custom Affinity Audiences To Try For Display Advertising

affinity audiences, Display, Display Network, Google AdWords, google display network, SEO BLOG / Good To SEO

June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if

4 Custom Affinity Audiences To Try For Display Advertising Read More »