Disrupt

IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

PHOENIX–(BUSINESS WIRE)–Feb 10, 2019–IAB, the national trade association for the digital media and marketing industries, today announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now […]

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Six digital trends set to disrupt financial services in 2019

FinTech, Innovation and Trends, trends / Good To SEO

The financial services industry is one of the industries that has been most impacted by digital disruption, and 2018 saw numerous significant trends and developments. Here are six that are of the most importance to financial services decision-makers and marketers heading into 2019. 1. Financial institutions are focusing on customer experience, data-driven marketing and personalisation

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How will blockchain disrupt the digital advertising industry?

Blockchain, digital advertising, Managing marketing technology / Good To SEO

Where is the digital advertising industry today? When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. Today, the digital advertising world makes up almost half of the advertising industry and is

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How Blockchain Will Disrupt the Marketing Industry Forever

#marketing, Blockchain, marketing automation / Good To SEO

No doubt, one of the greatest headliners in our world this century is the blockchain technology. Closely allied to the blockchain are bitcoin and other cryptocurrencies. Truly, many are yet to accept cryptocurrency; but, no person can deny that blockchain technology has come to stay. Initially, the emphasis of the blockchain has been its impact

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Transcript of Using Convenience to Disrupt the Competition

customer service, Shep Hyken, The Convenience Revolution, Transcript / Good To SEO

Back to Podcast John Jantsch: How would you like to disrupt your entire industry, disrupt your competition? Well, it’s possible, and today, the way that you do it is that you are just easier to do business with, you’re more convenient. In this episode of the Duct Tape Marketing Podcast, I visit with Shep Hyken,

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Using Convenience to Disrupt the Competition [Podcast]

customer service, Podcast, Shep Hyken, The Convenience Revolution / Good To SEO

Marketing Podcast with Shep HykenPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken’s previous books have

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How much will privacy regulation disrupt the local search market in 2018?

Channel: Local, Legal, Legal: Privacy, Local Search Column, Search Marketing, Search Marketing: Local Search Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Local / Good To SEO

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. Yet there are a number

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The cozy life of the mobile ad fraudster and how legit marketers can disrupt it

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud. Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside

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Blockchain Technology Is Set To Disrupt Every Industry–And Music Is Next

Innovate, SEO BLOG / Good To SEO

What is happening today with cryptocurrency and blockchain technology is how I imagine the dot-com gold rush in the 90s felt. Since I was too young to experience those years (I was 5 years old), I am paying extra close attention to what is happening today. And for those that don’t realize it yet, Bitcoin

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Blockchain Is Now Aiming to Disrupt Social Networks in a Major Way

SEO BLOG, Technology / Good To SEO

Recent news of Bitcoin going over $4300 has a lot of people talking. Blockchain disruption has shifted majorly this year in the eyes of the mainstream from a weird basement project to something that they literally can’t take their hands (and wallets) off of. People from all walks of life are getting involved either in

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