Disrupted

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Introduction Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is not just another channel; it will continue to cause the convergence of organic search engine strategies, pay-per-click advertising, channel/distribution management, and revenue management more so than any other new …

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the disruptors become the disrupted – Econsultancy

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs. But the upstarts that fueled the disruption that put …

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Reimagining the marketing funnel for the disrupted customer experience

Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the dropouts and working out a …

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How Lemonade disrupted the insurance industry and built a multi-billion dollar business – Econsultancy

Lemonade, an insurance upstart that offers homeowners and renters insurance policies in 23 US states, recently raised $300m in a funding round that reportedly valued the four year-old company at more than $2bn. Here’s how the fintech insurer successfully broke into an industry dominated by powerful, entrenched firms. A radically different – and efficient – …

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The Change Management Field Needs to Change, Before it’s Disrupted

It’s no secret the world is changing – fast. That’s why over 60% of all executives now believe disruption will hit their industries hard in the next year. It doesn’t matter the industry – management consulting, financial services, education. Everyone’s at risk. This is exactly why I recently outlined why “organizational lag” is every company’s …

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