Disruption

Coronavirus creating disruption, uncertainty for digital marketing ecosystem

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated …

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Brand positioning in the era of disruption, brand purpose and evidence-based marketing

Brand positioning in the era of disruption, brand purpose and evidence-based marketing

Reading time: 5 mins Simply put, positioning is about owning a unique position in the mind of the target consumer. It is established relative to your competition in a way that signals differentiation. While many marketers still pursue differentiation as a key branding objective, modern marketing paradigms have come to challenge this central tenet. Fundamentally, …

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India moves closer to regulating internet services as it fears ‘unimaginable disruption to democracy’ – TechCrunch

India said on Monday that it is moving ahead with its plan to revise existing rules to regulate intermediaries — social media apps and others that rely on users to create their content — as they are causing “unimaginable disruption” to democracy. In a legal document filed with the country’s apex Supreme Court, the Ministry …

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5 Industries Destined for Technological Disruption

We’ve heard tales of technological transformation for a while, and those stories are (finally) moving into their next chapters. The International Data Corporation suggests that 60% of global GDP will come from digital organizations by 2022. These players are taking advantage of big data, powerful analytics, artificial intelligence, and other key innovations to drive growth. Check out the …

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Transformative technologies will cause considerable disruption in business and industry

The term “transformative technologies” refers to technological forces of change so significant and powerful as to completely upend existing structures and mechanisms, in the process altering business, industry, and the current accepted means of production in fundamental ways. Disruptive by their very nature, transformative technologies change the status quo, with disruption often taking effect …

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