Content marketing in times of disruption Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Content marketing in times of disruption Read More »
With every economic downturn, there is always a large disruption for most small businesses and their customers. If there is one area that is really a mess during the Pandemic of 2020 it’s the travel industry; air travel alone is down 96%. How can these industries beat this latest disruption and what can other small
The Founder of Travelocity Shows How to Beat the Coronavirus Disruption Read More »
The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated
Coronavirus creating disruption, uncertainty for digital marketing ecosystem Read More »
Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it’s become increasingly accessible and affordable for every level of sender, giving marketers unprecedented access to their customers’ attention. It’s hard to discount the power of the platform: Text marketing messages receive six times the
Text Marketing Trends: Digital Disruption Read More »
Reading time: 5 mins Simply put, positioning is about owning a unique position in the mind of the target consumer. It is established relative to your competition in a way that signals differentiation. While many marketers still pursue differentiation as a key branding objective, modern marketing paradigms have come to challenge this central tenet. Fundamentally,
Brand positioning in the era of disruption, brand purpose and evidence-based marketing Read More »
India said on Monday that it is moving ahead with its plan to revise existing rules to regulate intermediaries — social media apps and others that rely on users to create their content — as they are causing “unimaginable disruption” to democracy. In a legal document filed with the country’s apex Supreme Court, the Ministry
We’ve heard tales of technological transformation for a while, and those stories are (finally) moving into their next chapters. The International Data Corporation suggests that 60% of global GDP will come from digital organizations by 2022. These players are taking advantage of big data, powerful analytics, artificial intelligence, and other key innovations to drive growth. Check out the
5 Industries Destined for Technological Disruption Read More »
The term “transformative technologies” refers to technological forces of change so significant and powerful as to completely upend existing structures and mechanisms, in the process altering business, industry, and the current accepted means of production in fundamental ways. Disruptive by their very nature, transformative technologies change the status quo, with disruption often taking effect
Transformative technologies will cause considerable disruption in business and industry Read More »
Strategies based on uncertainty come with high levels of risk, but strategies based on certainty dramatically reduce risk and produce superior results. This is the difference between Soft Trends and Hard Trends. If you don’t like a Hard Trend, there isn’t a way for you to change it. However, if you don’t like a Soft
Positive Disruption Using Hard Trends and Soft Trends Read More »
“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder
The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO Read More »
