Dissecting

Dissecting ‘Request a Quote’ in Google Search Results

Google’s “Request a Quote” button in desktop search results. Click image to enlarge. Google is making it easier for businesses to collect leads.  A new “Request a Quote” button is appearing in Knowledge Panels, the boxes that display to the right of search results. The button makes it easy for potential customers to engage with …

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Dissecting the 404 Error: Things That Could Happen if Your Website's Pages are Broken [nfographic]

Errors on your site's pages can impact your performance – take a look at this graphic for insights into the potential problems a 404 error can cause. Source link

Google Analytics: Dissecting Bounce Rates for Ecommerce

There are many metrics in Google Analytics. The bounce rate is among the most prominent, but it’s also among the most misunderstood. In this post, I will address the bounce rate metric and provide guidance in using it. Google Analytics includes “Bounce Rate” in many reports under “Audience,” including Audience > Overview. Google Analytics includes …

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Dissecting Amazon’s new ‘Pay by Invoice’ method

All retailers need to keep current with market demand and attitudes. This is true for ecommerce stores, small and large. Amazon, for example, continually updates its offers and its terms and conditions. Amazon sellers receive an email at least monthly with the details of a change, such as what is allowed in a picture, or …

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