Distribution

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Improving link equity distribution, recent Google My Business updates & more

Channel: Industry, SearchCap, SEO BLOG / / 1 Comment

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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3 ways to improve link equity distribution and capture missed opportunities

Channel: SEO, How To, How To: Links, Link Building, Link Building: General, Link Week Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Crawling and Robots, SEO: Domains & URLs, SEO: Redirects & Moving Sites / / 1 Comment

There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to

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What is a Multi-Channel Distribution Management System?

Marketing, SEO BLOG /

geralt / Pixabay Many businesses begin with single-channel distribution. That sole channel could be a brick-and-mortar store or an e-commerce website. In either case, all sales flow through one outlet. The advantage of a single-channel distribution management system is simplicity. There’s only one channel to manage, one channel to stock, and one channel to market

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Rethinking your paid strategy, programmatic content distribution & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Navigating the programmatic turn in content distribution

A-From MTT, Channel: Martech: Content, Content marketing, Display Advertising, Martech Column, Programmatic Advertising & Media Buying, SEO BLOG /

Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has

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Content Marketing Tips: From Creation to Distribution

SEO BLOG /

“Content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but to build rapport and brand equity—and give it away for free.” —Scott Brinker In content marketing, the objective is simple, but the

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