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Real Estate Agents Need To Ditch IDX As A Lead Generation Strategy

Reposted with permission from Andre Bodnar. The fact is, for agents, IDX as a lead generation strategy is over. The big players, like Zillow, realtor.com, Redfin, Trulia, HomeSnap, etc., have already won this race, and there’s no point in competing with them. Millions of human hours and millions more dollars have already been invested by these large companies, and …

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It’s time for marketers to ditch outdated metrics like reach and impressions

Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via ‘relevant awareness’ More than 40 brands purchased and ran national television spots that aired during the 2019 Super Bowl. Each advertiser paid at least $5 million per spot – not accounting for the …

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GREE spies in ‘Ding Dong Ditch’ feat. Samuel Seo & Ga Eun MV

Rapper GREE has dropped his music video for “Ding Dong Ditch” featuring Samuel Seo and Ga Eun. The intense MV follows GREE as he’s constantly followed by prying eyes. “Ding Dong Ditch” is about a past relationship that’s hard to break away from, and it’s the title song of the rapper’s 1st EP album. Check out GREE’s “Ding Dong …

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Five SEO Strategies Financial Marketers Must Ditch ASAP

Subscribe to The Financial Brand via email for FREE! Some search engine optimization tactics, like matching content to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that used to be critically important no longer deliver meaningful impact. In fact, your ranking may even be harmed by SEO …

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It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills – Adweek

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the industry’s robust overall position, in-house marketing divisions and ad agencies are still grappling with the …

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Why Small Businesses Need to Ditch SEO Gimmicks for Good

If you take a look at the New Year’s resolutions you made for 2019, they’ll likely contain some financial ones, ones where you plan to have a more profitable year. And, if you are a business owner or work in marketing, consider adding this resolution to your list: “I’m ditching SEO gimmicks for good.” When …

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