If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals. […]
How to Create Unified Content That Works in Diverse Global Markets Read More »
November 29, 2017 First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology,
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July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant
The world is a diverse and cosmopolitan place and this works because different people are good at different things. The workplace is no different. Besides the legal ramifications of anti-discrimination legislation, there are various solid reasons why hiring a diverse workforce is beneficial to an organization. These include profitability, employee engagement and improved business reputation.
