Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & Hedges’ ‘Iguana’ ad or the Cadbury gorilla, they all have something in common: they offer something completely different from what had come before. In today’s noisy […]
Embedding cognitive diversity within your team Read More »
Google’s Search Liaison announced a “change” that will reduce multiple site listings in the search results. That means no more than two pages from the same site. This change is called the Site Diversity Change. It’s a change to how Google shows web pages in the search results, but it’s not a change to how
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American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are
Here’s why the demand for diversity is driving digital marketing success Read More »
Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Aug. 9, 2019 This week I’m thinking about how strength comes from the diversity of our voices and the character of
It’s Time to Do Something About Diversity Read More »
Values are an important part of any company’s culture. But having clearly stated values is only part of the equation. Values are meaningless unless they’re consistently enacted, reflected upon and evolved. Leading diversity, equity and inclusion (DEI) isn’t just my day job, it’s my way of being. And I’m fortunate at Sprout Social to work
What diversity, equity & inclusion looks like at Sprout Social Read More »
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages per domain for more diversity begs the question of: What happens if a search query is relevant to more than one page in the domain
Searchmetrics published a study on the recent Google diversity update that showed that the update did indeed have an impact on the overall diversity of Google’s search results. This study comes after Moz did a study saying the impact was at best minor. Main findings. The main findings from the study showed that you are
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Google’s June 6 diversity update to limit SERPs from showing multiple results from the same websites had a fairly minimal impact of results, according to a new Moz report analyzing their dataset. Moz’s findings. “While Google technically improved site diversity, the update was narrowly targeted and we had to dig to find evidence of improvement,” wrote
Moz: Google’s diversity update was pretty minor Read More »
Posted by Dr-Pete On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There are a lot
Did Google’s Site Diversity Update Live Up to its Promise? Read More »
Announced June 6 via the Google SearchLiaison account on Twitter, Google has made a change to their search results to increase the diversity of content being presented. What Is The Google Domain Diversity Change? The Google Domain Diversity Change is a new search results policy announced by Google on June 6 that restricts brand domains
Google Domain Diversity Change: Just The Facts Read More »
