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Brand Management – Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As marketers, it’s our business to stay current on the latest trends, and that includes keeping our lingo up to date. One term you might have heard is “brand activation.” As companies fight to differentiate their brands against global competition, …

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