One of the great cartoons involves two goldfish in a tank talking to one another. One responds in surprise, “wait, there’s water?” When we don’t see the water, it’s a sign we’re benefitting from being part of the dominant culture. And since we’re not fish, we can learn to see the water and figure out […]
The thing the media is talking about, in heavy rotation. The breaking news, the one you’re required to give an opinion on. The thing is, if it’s not for you, about you, or something you need to engage in, then who put it on your agenda? The media benefits from turning you into their product,
It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed
Google Maps the dominant local search tool, followed by Facebook and Yelp Read More »
The government is circling the wagons around Big Tech as the scrutiny of its immense power intensifies. Two groups of state attorneys general are joining the fray with separate investigations into whether Google and Facebook have been unfairly leveraging their array of popular — and free — services to dominate the lucrative online advertising market.
Antitrust regulators dig deeper into dominant tech companies Read More »
Search engine optimization (SEO) is constantly changing as new trends emerge and technology advances. What worked in years past may need to be tweaked to account for how search habits evolve. Regardless of how best SEO practices may change over the years, the fact is that an effective SEO strategy is more important now than
Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid
Google’s dominant share of phone search ad clicks steady at 97% Read More »
