dominant

Google Maps the dominant local search tool, followed by Facebook and Yelp

Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed …

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Antitrust regulators dig deeper into dominant tech companies

The government is circling the wagons around Big Tech as the scrutiny of its immense power intensifies. Two groups of state attorneys general are joining the fray with separate investigations into whether Google and Facebook have been unfairly leveraging their array of popular — and free — services to dominate the lucrative online advertising market. …

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Google’s dominant share of phone search ad clicks steady at 97%

Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid …

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