Social now dominates $57.3 billion U.S. programmatic display market
Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new report from eMarketer predicts. Social’s share of programmatic display spending is […]
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