“Each time we take a look at technology we look at all of the options,” says Domino’s CEO Ritch Allison. “Do we build it? Do we partner? Do we go out and buy something. For the things that are really core to our business like our point-of-sale system and our digital ordering capabilities, we believe […]
How Domino’s Is Using Technology and Innovation To Drive Growth Read More »
“What we’re going to see here in the near term is that there’s so much investor subsidy into that (delivery) business model right now,” says Domino’s CEO Ritch Allison. “We’re not really sure where it’s going to shake out long term. There’s substantial discounting and over-investment in advertising right now to drive consumer demand. We
There’s So Much Investor Subsidy In The Delivery Business Model, Says Domino’s CEO Read More »
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
Boyce spoke about the number of tactics Domino’s has used to put itself in the position of pizza market leader – “owning 21% of the market share”. The overarching social strategy that he highlighted was Domino’s’ ‘three layers of digital’ – categorised as ‘unifying national moments’, ‘passion points’, and ‘everyday occasions’ – which Boyce said helps
Domino’s Pizza: How it plans to become the ‘official food of everything’ Read More »
Domino’s Pizza continues to implement innovative technology to maintain it’s competitive edge in the pizza business. Domino’s ran ads over the summer promoting Hotspots where you could have pizza delivered to over 150,000 locations. The company has also been on the cutting edge of technology in its use of autonomous vehicles that are actually delivering
Domino’s CEO Talks Tech – Watch Autonomous Car Deliver Pizza Read More »
There’s an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background. The good news is their “secret sauce” advantage comes from understanding marketing, because that’s knowledge any company leader can acquire. Here’s a look at what gives marketing-focused CEO’s the leg up in
How a Marketer Can Become a Good CEO: Lessons From Domino’s Read More »
