How can we decrease the volume of fear in our head and increase our feeling of confidence? Because, for many of us, if we can do that, won’t our work have a better chance of succeeding? “I got this!” That’s the feeling we want. “I got this. I can do it.” You know what I […]
Why You Don’t Feel Confident (& How to Fix it) FS224 Read More »
There’s a dark side and a beautiful future built around every new tool and technology that comes along. For all the brilliance of marketing automation, artificial intelligence, and chatbots, there are all kinds of ways to use these tools to alienate and upset your customers, as well. As with all pursuits, we have to look
Your Customers Don’t Want You To Act Like a Robot Read More »
A common situation for many small businesses and SMEs is having an immediate need for cash today, and taking action without considering the consequences for tomorrow. Although cash is certainly an important element for operating a small business, many entrepreneurs don’t understand that certain actions they take to obtain cash can lead to harmful consequences in the future.
Business Owners: Don’t Sacrifice Long-Term Success by Making Short-Sighted Decisions Read More »
Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links, 404 errors and invalid canonical tags. They are becoming the default source of
Why site crawlers don’t hold all the answers Read More »
The other day, I was chatting with someone I hadn’t seen in a while. She asked how my business was doing. “Business? Er, it’s fine.” My reply shocked me, because normally I grin and say, “Really well, thanks!” But lately I’ve been feeling a little adrift in terms of what I want for my business,
If You Don’t Know What You Want for Your Business, How Can You Get It? Read More »
Google’s been looking to influence the world even more than it has. According to a Wall Street Journal story, the company has regularly pays professors at top universities — $5,000 to as much as $400,000 — to create research that bolster’s Google’s views to government regulators. Influence is incredibly important in business. You want to
Does Your Startup Need to Lobby? Don’t Follow Google’s Playbook Read More »
Got a million dollar idea but no way to make it a reality? It’s time to go back to school and get your startup education. Now you may be thinking, “Don’t most startup wunderkinds drop out of school?” Sure, Mark Zuckerberg and Bill Gates eschewed a traditional education in order to make their mark on
How to master the startup skills you don’t learn in school Read More »
You can’t go anywhere today without seeing someone taking a picture of their plate, leaning into different positions to get the perfect angle of their shrimp scampi or colorful sushi roll before digging in. Maybe you’re guilty of it–I know I am. It seems like everyone has this secret desire to become an Instagram food
You Don’t Have Time To Instagram? This Full-Time Mom Became A Foodie With 2M Followers Read More »
No matter what kind of business you run, you need an online presence so that customers can find you — on a web browser or mobile device. And a good online presence can make a big difference in the eyes of customers. If you’re looking to improve the online presence for your business, check out
Don’t Wait! Take These 10 Easy Steps to Improve Your Business’s Online Presence Read More »
SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it
5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work Read More »
