PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. Editor’s note: We’ve made a few updates to our PNR podcast show notes. We hope you feel […]
Don’t Just Publish Content; Monetize the Audience Read More »
Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you could end up talking your way out of increased revenue. Retail E-commerce sales reached 7.4%
There’s a lot of excitement that comes with launching a new marketing campaign. Since it can take your marketing team weeks to brainstorm and prepare, there’s always a lot riding on the launch and execution. But one thing many CMOs and business owners fail to consider is buy-in across the organization. Why widespread buy-in matters When
Launching a New Marketing Campaign? Don’t Pull the Trigger Until You’ve Done This First Read More »
Even though I am excited to blog most days, sometimes, I am human. I just don’t feel like blogging. This may surprise you if you have seen me in seemingly 10,000 places at once but I too feel less than enthused about blogging sometimes. I have learned from top bloggers that showing up when you
5 Ways To Keep Blogging When You Don’t Feel Like Blogging Read More »
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The folks at Insurance Technologies Corporation (ITC) have seen their fair share of insurance websites, and after years of creating thousands of websites for insurance agencies large and small, they have developed a few pet peeves. Below, they share a few of them. Website pet peeves Kirsten Thornton, front end web developer at ITC, mentions
Don’t fall victim to one of these marketing faux pas Read More »
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches. In fact, voice search marketing is described as the new
Don’t Overlook Voice Search in Your Online Marketing Campaign Read More »
This is a guest post by Cathy Tibbles of WPBarista Recently a lot of warning bells were sounding around the internet because of some changes to the Amazon Associates program. Looking at Problogger’s experience and the success of several other bloggers using affiliate sales, this post will take you through the importance of using Amazon
Forbes 31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand MarketingForbesMarketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to … Source
The other day, I had an interesting conversation with a friend of mine who I first met via social media, but has become a close confidante and teacher. We were talking about the various changes we’ve seen in the time we’ve known each other (close to 10 years now) and how these changes have impacted
You Don’t Have to Write About Marketing to Be a Marketer Read More »
Ads are still the primary way that bloggers try to make an income online. But is it really the best solution? Probably not. There seems to be a common perception (among newer bloggers in particular) that the best way to make an income with a blog is to write content and then put some kind
