DOOH

Data Finds Link Between Local Search, DOOH 02/11/2019

Increasingly I am seeing connections between digital out-of-home interactive screens and search engine advertising and marketing — especially around the use of data. Others agree. I see DOOH as an opportunity for search platforms and engines to gain media-buying dollars from some of the larger brands paying top dollars to advertise on all sizes of …

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Vistar launches online storefront for complete DOOH deals

Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis. Now, the New York City-based firm has launched what it describes as “the first global dedicated storefront for private marketplace deals” for DOOH that covers the whole process. …

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