Dooming

6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. And potential customers look for them on …

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How to Prevent Simple Accidents from Dooming Your Cleaning or Janitorial Business

Accidents may be unavoidable but it is possible for small business owners to prevent these accidents from turning into disasters. You’ll want to be especially careful if you own a janitorial or custodial business. Otherwise, you may end up paying a heavy price. Consider data (PDF) compiled by small business liability insurance company, InsuranceBee. It …

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