In many organisations social media monitoring is already an important factor in the strategic choices Brand Managers, Marketing Managers and press officers make. Data-driven strategies are the future and more and more brands have started using these strategies. Nevertheless, there are still many questions about media monitoring. What can you do with it? How do […]
Regarding the effectiveness of experiential marketing, the numbers speak for themselves. According to the CVENT 2018 Global Planner Sourcing Report, 54% of marketers said their budgets for events have increased over the last year, and EventTrack 2018 report found that 69% of people attend events to shop for products or services. Therefore, it should come
The importance of having a solid Search Engine Optimization strategy, and a capable team that can execute that strategy cannot be stressed enough in today’s highly competitive online landscape. With nearly all businesses establishing their own digital presence, it is only imperative for any company to invest in SEO not only to remain visible in
The Dos And Don’ts Of Content Marketing In 2019 Content marketing has grown immensely as the average consumer is exposed to far more content than ever before. This is due to mobile technology developing so people are constantly reading, listening, or viewing content hundreds of times daily. For this reason the quality of content has
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attracting good quality leads to your B2B website. Here’s
B2B Marketing Do’s and Don’ts for Attracting Leads Read More »
Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug. It’s now slowly coming to the forefront, mainly thanks to the rise of digital tech and social
Six dos and don’ts of great partnership marketing – Econsultancy Read More »
Influencer marketing has grown to become a key digital marketing trend, but there are some key do's and don'ts that you need to follow. Source link
18 Influencer Marketing Dos and Don'ts Businesses Should Follow in 2019 [Infographic] Read More »
Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in
Push notifications for user re-engagement: 8 dos and don’ts Read More »
20 Local SEO Dos and Don’ts You Must Follow for Success on Google [Infographic] Social Media Today Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website … Source link
Everyone is familiar with the phrase, ‘a picture is worth a thousand words’. For marketers vying for the attention of time-poor, spoilt-for-choice consumers, this is sage advice. With a third of shoppers receiving over 120 emails per week, competition in the inbox is particularly fierce. Whilst generic, wordy emails may be ignored, using dynamic images
