DoubleVerify

DoubleVerify launches CTV certification program to help curb ad fraud

The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using …

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DoubleVerify launches real-time, predictive ad effectiveness solution

SEO BLOG / By Good To SEO

Ad measurement platform DoubleVerify has launched Authentic Performance, a new predictive ad solution for reporting expected ad performance based on real-time ad exposure and engagement data. The solution analyzes more than 50 data points, including viewable time, share of screen, video presentation and audibility as well as engagement data at the device or ad level, …

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Snapchat adds DoubleVerify as brand safety, viewability measurement partner

SEO BLOG / By Good To SEO

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and …

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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, marketing automation, Social media marketing, Social Media Marketing: Advertising, video / By Good To SEO

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a …

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MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

A-Post to MarTech Today, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, twitter, Twitter: Advertising, Twitter: Marketing, Twitter: Mobile / By Good To SEO

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have …

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Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting

Channel: CMO Zone, Marketing Day, SEO BLOG / By Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link