Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and …
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