downtoEarth

Why simple, down-to-Earth content is booming amongst China’s influencers

Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online. Knowing the latest trends amongst KOLs helps brands and marketers that are engaged in influencer marketing. Being on the same page helps collaborations go smoothly and …

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