draft

Google posts draft to formalize Robots Exclusion Protocol Specification

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Google announced this morning it has posted a Request for Comments to the Internet Engineering Task Force to formalize the Robots Exclusion Protocol specification after it being an informal 25-year-old standard for the internet. The announcement. Google wrote on its blog: “Together with the original author of the protocol, webmasters, and other search engines, we’ve …

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IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising

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This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is designed to potentially handle entirely new forms of online buying and selling. The Lab describes version 3.0 as “a major [over]haul of the real-time bidding framework,” noting that it improves security in the ad supply chain …

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