One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media. Our industry is at an inflection point, and we […]
PPC and machine learning: Where do we draw the line on automation? Read More »
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Ethical business practices are important in every industry, including digital marketing. Consumers are often distrustful. The public hasn’t forgotten past ads that they suspected were too good to be true that turned out to be less than truthful. I’ve found that past deceptive marketing practices have caused consumers to look for tricky wording in ads,
The madness has begun. And if you have millennial employees, there’s a good chance the NCAA men’s basketball tournament will distract them. Employee Productivity During March Madness You’re likely to see the famed basketball tournament brackets floating around your office. And the chatter at the water cooler may have more to do with underdogs and
TEHRAN – One of Iran’s Securities and Exchange Organization (SEO)’s main goals is to attract more foreign investors to the country’s capital market through holding a series of international conferences to introduce this market, SEO Head Shapour Mohammadi told the Tehran Times in an interview on the sidelines of the 23rd Press Exhibition on Sunday.
An assessment of Topeka’s tourism and travel industry last week from a national consultant is expected to help Visit Topeka create a roadmap for tackling challenges in marketing the city as a destination. Brett Oetting, president and CEO of Visit Topeka Inc., said he was hopeful information supplied by Destination NEXT will identify challenges and
