A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales. The term “long tail” describes statistical distributions where there are many points, if you will, far from the peak or central part of a curve. Many more folks, for example, search for the phrase “Running Shoes” than […]
It happens to the best of bloggers. You produce stellar content that’s helpful and easy to read. You even publish a blog post a week – or more – to prove you’re serious about blogging. You genuinely care about your audience. But sometimes, despite doing everything by the book, the traffic’s a dud. That’s when
13 Quick Tricks to Drive Traffic to Your Blog in Minutes Read More »
You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. That is an excellent idea. In fact, Econsultancy found that social media is one of the top five marketing channels to generate a solid ROI. You’re probably already investing in other
7 Simple Ways to Drive Sales on Social Media [With Examples] Read More »
How do you connect an FTP server to your Google Drive or Dropbox for transferring files in either direction automatically? Well, the easiest option would be to use a desktop FTP client likeCyberduck(supports Mac & Windows, free) orTransmit(Mac only, paid). These software applications can connect to all the popular cloud storage services including Google Drive,
Transfer Files Between FTP Server and Google Drive or Dropbox Read More »
There’s no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but is also, if anything, increasing in popularity – Facebook fundraising. I’ve written and spoken quite
How to Drive Donations for Your Nonprofit Using Facebook Live Read More »
It’s oftentimes said that we are far and away the most connected generation in all of human history. At the same time, we can also feel like we are among the loneliest generation of human history too, because we have such a hard time actually connecting with real people in a very real and meaningful
Drive Dating Traffic and Earn Industry Leading Payouts from Affiliate2Day Read More »
We all love free traffic! SEO leads to revenue that goes straight to the bottom line. Yet, many companies do not have dedicated SEO resources and the task falls upon busy marketers that have many channels to worry about, including paid search, email, social, display advertising, affiliate marketing, and more. Time is precious in this
It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share plans for the new year and, of course, party like college coeds. I had the pleasure of hosting Integrate’s 2018 “Revenue Meet-Up” and just returned
The changing role of “sales” kickoffs & why marketing should drive Read More »
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round Read More »
At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven
How to Drive Low-Cost Conversions with Contextual Display Ads Read More »
