If you don’t consider yourself a “numbers” person, the word “data” can be intimidating. But if your decision making process isn’t based on numbers, then you’re making them on something significantly more dangerous: assumptions. Unfortunately, assumptions are how most companies operate. According to a survey by social listening tool Mention, less than 15% of businesses […]
6 Ways Small Businesses Can Become More Data Driven Read More »
Imagine for a quick minute that you’re in charge of running a website. Now, you’re faced with the dilemma as to how you can rise above the competition in a fast-paced, highly technical world. To stay afloat, the minimum standard dictates compliance with Search Engine Optimization strategies. Once you start from there, everything else seems
Even though social media gets most of the attention when it comes to digital marketing, email still delivers the biggest bang for your buck. And for small business owners, the Return on Investment (ROI) for email still can’t be beaten. Not only is email better in terms of ROI, but according to a new report
38% of US Consumers Driven to Action by Email Marketing Read More »
Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; 89.1% of consumers said they were brand loyal, with 25% saying they were more loyal than last year. ‘I
Brand loyalty remains high at 89%, driven by product and price rather than service Read More »
Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, Instagram Stories Ads and Instagram Feed Ads, said Facebook CFO David Wehner during the company’s third quarter earnings call. “The
Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads Read More »
Curious AI: algorithms powered with intrinsic motivation. What does Curiosity-driven AI mean? Research and innovation in AI made us accustomed with novelty and breakthroughs practically coming out on a daily basis. Now we are almost used to algorithms that can recognize scenes and environments in real-time and move accordingly, who can understand natural language (NLP), learn manual work directly from the
Curiosity driven AI – curiosity killed the cat, but not the machine – Nonteek Read More »
This week’s South OC Cars and Coffee was jam packed with lots of daily driven exotics and car clubs (Porsche, Corvette, Audi and VW) trying to grab your attention. The stand out cars this week was the super rare Lexus LFA and Alfa Romeo. Both cars were limited to only 500 units. The Alfa 8C
Daily Driven Exotics and Dueling Car Clubs and @ South OC Cars and Coffee Read More »
“It’s absolutely a fair statement that we are actually a technology company that is really fabulous at banking,” says Bank of America CEO Brian Moynihan. “We have 37 million digital customers, 28 million mobile customers. It’s all been automated, wires and stuff, but now the interface with the customers is much more automated. That efficiency
Generation Z is on track to be the most money-driven, financially powerful generation ever. This generation’s unique habits will play a vital role in shaping America’s commerce. Young people’s consumer habits will also be a key driver in influencing retail practices in the future. This was the finding of a new report released by Morning
Gen Z Adults Driven by Money, Success More than Anyone Read More »
GURUGRAM, India, June 17, 2019 /PRNewswire/ — Percentage share of social media advertising in online advertising market is expected to positively incline registering a CAGR of close to 9% with growth in the number of social media users during 2019-2023. This would be facilitated by a proportionate rise in number of social media ads in
