Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how […]
Organizational Gains From a Technology Driven Big Data Strategy Read More »
September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping
Google Data Driven Attribution And The Future Of PPC Read More »
Operations automation system Accelo just raised $9 million to improve and build on its suite of tools for project driven small businesses. Level Equity led the Series A round of funding, with contributions from Fathom Capital and existing investor Blackbird Ventures. Accelo Funding Round Paying for Enhancements, Automation Accelo already offers a suite of tools providing
Accelo Raises $9 Million to Build Tools for Project Driven Businesses Read More »
VALENCIA, Calif., July 24, 2017 /PRNewswire/ — Today, Scorpion is honored and thrilled to announce the acquisition of Driven Local, a leading digital marketing company. Together, they will represent the best-in-class for client service, marketing technology, and high-quality Internet marketing campaigns for local and multi-local businesses in the legal, healthcare, franchise, and home services markets. “With
Scorpion Acquires Digital Marketing Leader Driven Local | 07/24/17 Read More »
These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form or fashion, the companies who win the most
