drives

Roshida Khanom

COVID-19 drives preventative measures in UK personal ca

Roshida Khanom is an Associate Director for Mintel Beauty & Personal Care, analysing beauty products from across the globe and writing key reports in her sector. March 25th, 2020March 25th, 2020 As the ongoing COVID-19 outbreak impacts consumer behaviours across many sectors, beauty companies are already highlighting the impact on their businesses.  At the start …

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Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center for many SaaS solution companies serving the local and small business industries. Many business leaders subscribe to the old adage that it costs more to win …

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Marketing experts at KISS PR explain how web content drives sales - Online Free Press release news distribution

Marketing experts at KISS PR explain how web content drives sales – Online Free Press release news distribution

Dallas, Texas, United States, 01/05/2020 / Story.KISSPR.com / Dallas, TX — Among an ever-increasing amount of marketing strategies out there for new businesses, one of the most popular is content marketing. Even though it’s rapidly becoming essential, many businesses miss the point of content marketing entirely: it should actually drive sales, not just fill up …

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Content-for-links

How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions

Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip …

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