You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing? If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are cloud-based solutions to help you with that. In this article, […]
Measuring how offline marketing drives website traffic: The fundamentals Read More »
It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content
4 Types of Social Media Content That Drives Engagement Read More »
It’s refreshing when the head of marketing for a Consumer Packaged Goods (CPG) brand opens up and shares his insights on best practices around tracking and measuring the impact of digital marketing that drive in-store sales. For years, this has been a challenge as the ecosystem between retailers, data providers and manufacturers has been relatively
Mike’s Hard Lemonade: Measuring Digital That Drives Retail Sales Read More »
How can you improve your account based marketing efforts? Good data. By now, anyone in business knows that data matters just as much as the technology that uses it. In fact, you could argue that — much like the fuel that runs an engine — the two are completely dependent upon each other. You can
Microsoft reported better-than-expected fiscal Q4 earnings and revenues yesterday on the strength of its cloud business. It was a strong affirmation of the choice of Satya Nadella as CEO and his big bet on the cloud. Overall revenues were $24.7 billion, and net income was $7.7 billion (non-GAAP). Earnings per share were $0.98. Revenues grew 9
Cloud-computing growth drives Microsoft quarterly earnings beat Read More »
JuralMin / Pixabay Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is
How to Write an App Description That Drives Local Downloads Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook Messenger ads, Prime Day drives Prime memberships & more Read More »
