McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks …

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