Driving

NPS survey SE Ranking - Using customer feedback to drive product

How to turn your customer feedback into a driving force for your product

30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it …

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Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI

Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI

Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to …

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Search Engine Optimization Services Market 2020 Growth Analysis by Top Manufacturers, Driving Factors, Type, Application, Industry Marketing Channel, Regional Overview and Forecast 2015-2027

Search Engine Optimization Services Market 2020 Growth Analysis by Top Manufacturers, Driving Factors, Type, Application, Industry Marketing Channel, Regional Overview and Forecast 2015-2027

The global Search Engine Optimization Services market analyzes growth, and give clear impression in the international market, with respect to improvement and modernization, including Search Engine Optimization Services development, history, competitive analysis and major shareholding regions. The global Search Engine Optimization Services market also emphasizes the development in the market by dominant players and their …

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Natasha Kumar

What’s driving innovation in India’s ice cream industry

Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market. March 24th, 2020March 24th, 2020 Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate …

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personal care ingredients market

Top four trends driving personal care ingredients market

Over the recent years, worldwide personal care ingredients market has persistently taken the center stage, as beauty & personal care products are now under constant innovation to cater to the growing consumer demand. The consumers’ perspective pertaining to the notion of beauty has become rather sophisticated making the relationship between both the receiving and the …

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Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among …

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Neurovascular Devices industry driving a breakthrough in the medical devices sector

Neurovascular devices industry, one of the most integral domains of the medical equipment business landscape, of late, has been combating with pricing pressure in an ambiance where hospital systems and payers yield greater influence.  As health insurers and governments of developing & developed nations take measures to limit surgical cost, public hospitals are operating at …

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Responding to change and driving the insight industry forward| Confirmit

Responding to change and driving the insight industry forward| Confirmit

I was delighted to be invited by Confirmit to a dinner held at the superb Kerridge’s Bar & Grill, together with a number of insight agency leaders. The aim of the evening, apart from having an extremely enjoyable time, was to discuss the future of the customer insight industry. Specifically, Confirmit – as insight …

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Webinar email invite example

9 Email Marketing Strategies for Driving Event Registrations

Article first published September 2017, updated November 2019 When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? Email. Email marketing can be instrumental in driving subscribers to sign up and attend, which drives the ROI of your event. According to research done …

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