Image copyright PA Media The website for booking new driving tests in England and Wales has crashed, after it relaunched on Friday morning following the coronavirus lockdown. The Driver and Vehicle Standards Agency (DVSA) said it was aware some people could not complete their bookings amid “unprecedented demand”, adding that it was working to fix […]
Driving test website crashes as bookings resume Read More »
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it
How to turn your customer feedback into a driving force for your product Read More »
Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to
Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI Read More »
April 21st, 2020 Humanity Erica Perry As we continue to stay indoors and practice social distancing, social platforms including Facebook have seen a significant increase in usage across the globe. According to The Verge, total messaging on the platform has increased by 50 percent and video calling has doubled in some markets. “Much of the
How Facebook is Driving Digital Empathy During COVID-19 Read More »
April 14th, 2020 Marketing Erica Perry Messaging is a highly efficient, effective, and safe space for people to express true feelings and emotions. We are turning to mobile messages more for conversations and crave the genuine connections they provide in the digital space. With the evolution of technology, the desire for additional ways to achieve
3 Themes Driving the Future of Mobile Messaging Read More »
The global Search Engine Optimization Services market analyzes growth, and give clear impression in the international market, with respect to improvement and modernization, including Search Engine Optimization Services development, history, competitive analysis and major shareholding regions. The global Search Engine Optimization Services market also emphasizes the development in the market by dominant players and their
Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market. March 24th, 2020March 24th, 2020 Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate
What’s driving innovation in India’s ice cream industry Read More »
Over the recent years, worldwide personal care ingredients market has persistently taken the center stage, as beauty & personal care products are now under constant innovation to cater to the growing consumer demand. The consumers’ perspective pertaining to the notion of beauty has become rather sophisticated making the relationship between both the receiving and the
Top four trends driving personal care ingredients market Read More »
March 10th, 2020 Marketing Kai Tu At one time, influencer marketing consisted of finding the most prominent celebrity a brand could afford, striking a deal with them to post about your product, garnering a bunch of views, and calling it a day (or campaign). But the industry is undoubtedly growing up, especially as it pertains
How Measurement Is Driving Influencer Marketing’s Maturation Read More »
American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] Read More »
