Driving

How to Run Ads on Your Facebook Messenger Chatbot Without Driving Customers Away

SEO BLOG /

In 2016, Facebook allowed marketers to send messages about special deals and promotions to users. Once a user initiated a conversation, then your chatbot could be deployed in order to promote the special deal. Alternatively, Messenger Home Ads were rolled out globally – allowing advertisers to target cold traffic with ads in Messenger (sponsored messages). […]

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5 Tactics For Driving Web Traffic And Sales With UGC Marketing

Business, SEO BLOG /

If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you. That’s why user-generated content is increasingly being used by brands to capture and maintain the interest of their target audience. In fact, Yotpo studies have found that user-generated content is highly beneficial

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Study: The Top Reason for What’s Really Driving Employees to Switch Jobs in 2018 is Surprising

SEO BLOG, The Future /

In a weak job market, it’s common for employees to stay put and not switch jobs for obvious reasons. That is no longer the case. According to a Bloomberg employment report released last week, 2017 was the fourth year in a row the U.S. added at least 2 million more jobs, including an estimated 190,000 workers in December. Now that we’re in a strong

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‘Busload Of Blacks’ From 3 States Driving To Alabama To Vote Illegally For Doug Jones Is False

SEO BLOG, US News /

A busload of African-Americans from three states driving over the border to Alabama to vote illegally for Democrat Doug Jones is fake news. There is no truth to a report that a busload of individuals crossed over into Alabama to illegally cast a ballot for Jones. During a special election, Jones beat Republican Roy Moore

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The lowdown on driving app downloads with Universal App campaigns

Channel: SEM, Google, Google: AdWords, Google: Mobile, Mobile Marketing, Paid Search Column, Search Ads, Search Ads: Mobile Search, SEO BLOG /

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for

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Join the #MetLifeSmallBiz Twitter Chat – Build Culture, Win Talent:  Driving Small Business Success

Announcements, SEO BLOG, Sponsored /

Do your employees like working at your company? The answer to this question is probably related to the kind of company culture you’ve created. If company culture seems like too much of a “touchy feely” concept for you to worry about, it shouldn’t! After all, the kind of company culture you create is directly related

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