Driving

Neurovascular Devices industry driving a breakthrough in the medical devices sector

SEO BLOG /

Neurovascular devices industry, one of the most integral domains of the medical equipment business landscape, of late, has been combating with pricing pressure in an ambiance where hospital systems and payers yield greater influence.  As health insurers and governments of developing & developed nations take measures to limit surgical cost, public hospitals are operating at […]

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Responding to change and driving the insight industry forward| Confirmit

Responding to change and driving the insight industry forward| Confirmit

SEO BLOG /

I was delighted to be invited by Confirmit to a dinner held at the superb Kerridge’s Bar & Grill, together with a number of insight agency leaders. The aim of the evening, apart from having an extremely enjoyable time, was to discuss the future of the customer insight industry. Specifically, Confirmit – as insight

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9 Email Marketing Strategies for Driving Event Registrations

SEO BLOG /

Article first published September 2017, updated November 2019 When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? Email. Email marketing can be instrumental in driving subscribers to sign up and attend, which drives the ROI of your event. According to research done

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Driving Gen Z

Driving Gen Z

SEO BLOG /

Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought by Millennials. In just a few years, despite accounting for only

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TV Reach & Frequency: Driving Global Campaign Measurement

TV Reach & Frequency: Driving Global Campaign Measurement

SEO BLOG /

Reach and frequency analysis has always been a crucial part of campaign planning and media buying. But when it comes to international TV campaigns, measurement solutions have so far fallen short in offering a truly global, up-to-date and harmonized view of how they’re doing, and what the opportunity is. Common techniques include surveys on viewing

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global transformer industry

Top Transformer Industry Trends in 2018 and 3 driving factors

SEO BLOG /

The current urbanization mania and the soaring population have undeniably led to an upsurge in power demand, thereby driving global transformer industry. Indeed, the market is estimated to witness an annual installation of 6 million units of transformers by 2024. Statistics indicate that when compared to the consumption about three decades back, electricity consumption has

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WeBank Is Driving Financial Inclusion At Scale In China

WeBank Is Driving Financial Inclusion At Scale In China

SEO BLOG /

Around the world, the financial services industry has historically underserved or even excluded millions of consumers and SMBs (small- and medium-sized businesses) that are not considered profitable customer segments. Still today, large numbers of people and businesses do not rely on banks to help them meet their day-to-day financial needs. But you know how the

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