Happy new year to you all! First: Apologies to all that it took so long to finally kick off this new series which I promised some time ago… But here it finally ist. As for my other guides you can find the whole thing on my blog as well including some more screenshots and images […]
Drowning in transactions data ? (RFM analysis how-to) : marketing Read More »
Ecommerce companies use multiple tools and services. A business could have an ecommerce platform, a marketing automation tool, an email service provider, a web analytics service, and more. Most platforms have their own dashboards, which measure different aspects of the business. Some dashboards can overlap. For example, an ecommerce platform and web analytics service could
Drowning in Data? Consider a Business Intelligence Tool Read More »
TheDigitalArtist / Pixabay In the last blog post, we discussed the fourth of five core marketing processes essential to effective and efficient marketing operations — the campaign development process. This month, we are discussing content operations. Let’s face it, marketers have been developing content for eons, and we don’t need to discuss the basic process
