DSP

Drive New Customers and Incremental Gains with Amazon DSP

Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you …

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Amazon DSP – Taking over the Programmatic World

To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created …

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites …

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Perengo launches DSP optimized for recruitment ads

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering a managed services solution for recruitment ad campaigns. It’s now been implemented as a self-service …

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