The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns the Schick and Wilkinson blade brands. It’s a disappointment to Harry’s founders and VC investors, to be sure, and perhaps even a deterrent to further VC investment in DTC disruptor companies. But …
Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture of “I want it now.” Between April 2014 to April 2018, the industry underwent 890% growth, surging over 200% annually, on average. That growth has translated to big money: Subscription sales skyrocketed 4,461% from 2011 to …
Sixteen years since the conclusion of the Human Genome Project (HGP), one of the greatest scientific feats in human history, people around the world can now have a version of their DNA analyzed for a modest fee via Direct-to consumer (DTC) genetic testing. The technology is rapidly accelerating the number of people who are able …
Rising awareness about genomics and its impact on DTC genetic testing market Read More »
October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room …
How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance Read More »
Most of us like to think that the plastic items we deposit in a recycling bin are actually recycled. Unfortunately, since January 2018 when China stopped accepting plastics from Western countries, a lot of plastic waste is either going into landfills or sitting around in stockpiles. Before China halted inbound shipments, 70 percent of the …
Apparel from Plastic Waste Driving DTC Fashion Brands Read More »
Snapchat is launching dynamic ads in a move to woo retailers and direct-to-consumer product advertisers as shopping catalogues can now be synced with the platform in real time. Starting from today, advertisers can opt in to an open-beta test for dyanmic ads that would enable campaigns to start running within the next two weeks. They …
Snap hopes to woo retailers and DTC brands with launch of dynamic ads Read More »
Brief: Greats, the direct-to-consumer (DTC) brand acquired by Steve Madden last month, brings new meaning to marketing transparency in a campaign launching this week with ad inserts saying, “This is an ad.” The concept is to be as simple and straightforward as the minimalist sneaker brand while meeting consumer demands for authenticity, the brand shared …
Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads Read More »
When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this. From time to time, everyone has “swum upstream” and bought an item from a brand’s direct-to-consumer (DTC) …
w to Differentiate from Direct to Consumer (DTC) Brands Read More »
Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond …
DTC Brands Doing Incredible Numbers on Shopify, Says COO Read More »
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