The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns the Schick and Read More
DTC
Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture of "I want it now." Between April Read More
Sixteen years since the conclusion of the Human Genome Project (HGP), one of the greatest scientific feats in human history, people around the world can now Read More
October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing Read More
Most of us like to think that the plastic items we deposit in a recycling bin are actually recycled. Unfortunately, since January 2018 when China stopped Read More
Snapchat is launching dynamic ads in a move to woo retailers and direct-to-consumer product advertisers as shopping catalogues can now be synced with the platform in Read More
Brief: Greats, the direct-to-consumer (DTC) brand acquired by Steve Madden last month, brings new meaning to marketing transparency in a campaign launching this week with ad Read More
When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly Read More
Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars Read More
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:April 3-5, 2019: San JoseSeptember Read More