DTC

The FTC Won't Protect You From DTC Competition

The FTC Won’t Protect You From DTC Competition

The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns the Schick and Wilkinson blade brands. It’s a disappointment to Harry’s founders and VC investors, to be sure, and perhaps even a deterrent to further VC investment in DTC disruptor companies. But …

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Marketing Strategy - Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020 : MarketingProfs Article

Marketing Strategy – Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020 : MarketingProfs Article

Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture of “I want it now.” Between April 2014 to April 2018, the industry underwent 890% growth, surging over 200% annually, on average. That growth has translated to big money: Subscription sales skyrocketed 4,461% from 2011 to …

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DTC genetic testing – How will rising consumer interest in genealogy fuel the global demand?

Rising awareness about genomics and its impact on DTC genetic testing market

Sixteen years since the conclusion of the Human Genome Project (HGP), one of the greatest scientific feats in human history, people around the world can now have a version of their DNA analyzed for a modest fee via Direct-to consumer (DTC) genetic testing. The technology is rapidly accelerating the number of people who are able …

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How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance

October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room …

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Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat is launching dynamic ads in a move to woo retailers and direct-to-consumer product advertisers as shopping catalogues can now be synced with the platform in real time. Starting from today, advertisers can opt in to an open-beta test for dyanmic ads that would enable campaigns to start running within the next two weeks. They …

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Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads

Brief: Greats, the direct-to-consumer (DTC) brand acquired by Steve Madden last month, brings new meaning to marketing transparency in a campaign launching this week with ad inserts saying, “This is an ad.” The concept is to be as simple and straightforward as the minimalist sneaker brand while meeting consumer demands for authenticity, the brand shared …

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w to Differentiate from Direct to Consumer (DTC) Brands

When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this. From time to time, everyone has “swum upstream” and bought an item from a brand’s direct-to-consumer (DTC) …

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DTC Brands Doing Incredible Numbers on Shopify, Says COO

Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond …

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Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: …

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