Duopoly

Marketing Day: Ask an SMXpert, Google releases AMP stories, smartphone duopoly & more

[ad_1] Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the …

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US market becoming a smartphone duopoly

[ad_1] Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the …

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IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

[ad_1] The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up …

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The US Digital Ad Market: A Google and Facebook Duopoly

[ad_1] The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer. The report was based on an analysis of data from research firms, government agencies, media firms, and public companies, as well as interviews with top executives at publishers, ad buyers, and …

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Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

[ad_1] Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. [ad_2] Source link

2 Facebook and Google Ad Growth 2016 to 2017 US

5 Ways to Stand Out in the Days of the Duopoly

[ad_1] How you can stand out in a world dominated by Facebook and Google Just because you believe something to be true doesn’t make it so. It’s one of my favorite adages, and it has some correlation to what’s going on with our friends over at Facebook and Google regarding digital advertising. I fervently believe …

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