Duopoly

Marketing Day: Ask an SMXpert, Google releases AMP stories, smartphone duopoly & more

Channel: CMO Zone, Marketing Day / By

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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US market becoming a smartphone duopoly

Apple, Apple: iOS, Apple: iPhone, Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: International, Google: Legal, Mobile Marketing / By

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the iOS-Android …

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IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Channel: Display Advertising, Facebook, Facebook: Advertising, Facebook: Statistics, Google, Google: AdWords, SEO BLOG, Statistics, Statistics: Market Share, Statistics: Online Advertising, Statistics: Social Media / By

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most …

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth Read More »

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