dwindling

Try a Dwindling Discount for Black Friday Ecommerce Sales

A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive sales. There are few retail sales opportunities like Black Friday. Shoppers are more impulsive than at other times of the year. “They apply emotional judgment rather than logical judgment to their purchase decisions,” wrote …

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Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences

Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their Lookalike Audience size from 1% to 10% — the smaller the audience size, the more closely the results will match the source list. Many …

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