Dynamic

Ride-hailing bias

Researchers find racial discrimination in ‘dynamic pricing’ algorithms used by Uber, Lyft, and others

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a large-scale fairness analysis of Chicago-area ride-hailing samples — made in conjunction with the U.S. Census Bureau’s American Community Survey (ACS) data — metrics from tens …

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How To Use Aweber Dynamic Email Content To Increase Engagement

When it comes to email marketing, we all know that personalizing your email content will increase open rates, click rates, and sales. According to a study from done by Experian, personalized emails get six times higher transaction rates. With such great results, why doesn’t every business personalize their emails for each subscriber? The main reason …

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Deliver Personalized Emails in Less Time with Dynamic Email Content

Deliver Personalized Emails in Less Time with Dynamic Email Content

This NEW tool will increase engagement and save time. By Dave Stys March 27, 2020 Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email …

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Take Advantage of Dynamic Affiliate Payouts with TUNE

Take Advantage of Dynamic Affiliate Payouts with TUNE

At TUNE, we know that different partnerships have multiple ways of meeting your business objectives. Whether you work with online affiliate marketers, social influencers, ad networks, mobile app publishers, or anyone in between, each relationship brings its own strength and focus to a partner marketing program. Your goal is to help all of these diverse …

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Episerver boosts dynamic content personalization with Idio acquisition

The digital experience platform Episerver has acquired Idio, a content intelligence and predictive analytics solution that helps companies deliver personalized content experiences. The acquisition will elevate Episerver’s existing predictive analytics capabilities with technology that determines the “next best step” in the customer journey, according to Episerver Chairman and acting CEO Adam Berger. While Episerver already …

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New Snapchat Dynamic Ads Allow You to Create Promotions in Real Time

Snapchat the popular photo and video messaging platform unveiled its latest ad offering. Snapchat calls the service Dynamic Ads. The latest feature allows advertisers to create customized mobile ads. And target audiences in real-time. Advertisers on Snapchat already have access to Snap Pixel. The service offers the ability to track campaigns. And to drive purchases …

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How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance

October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room …

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Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat is launching dynamic ads in a move to woo retailers and direct-to-consumer product advertisers as shopping catalogues can now be synced with the platform in real time. Starting from today, advertisers can opt in to an open-beta test for dyanmic ads that would enable campaigns to start running within the next two weeks. They …

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