A couple of weeks ago a reader emailed me with a question about creating a Google Site that her colleagues could comment on. She wanted to have a section in her site that had tips and news for colleagues who could then ask her questions about those tips. The old version of Google Sites had […]
How to Add a Dynamic “Latest News” Section to Google Sites Read More »
A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a large-scale fairness analysis of Chicago-area ride-hailing samples — made in conjunction with the U.S. Census Bureau’s American Community Survey (ACS) data — metrics from tens
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s
How Dynamic Content Makes Your Marketing More Personal Read More »
When it comes to email marketing, we all know that personalizing your email content will increase open rates, click rates, and sales. According to a study from done by Experian, personalized emails get six times higher transaction rates. With such great results, why doesn’t every business personalize their emails for each subscriber? The main reason
How To Use Aweber Dynamic Email Content To Increase Engagement Read More »
This NEW tool will increase engagement and save time. By Dave Stys March 27, 2020 Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email
Deliver Personalized Emails in Less Time with Dynamic Email Content Read More »
As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade
Dynamic content and experiences that perform Search Engine Watch Read More »
At TUNE, we know that different partnerships have multiple ways of meeting your business objectives. Whether you work with online affiliate marketers, social influencers, ad networks, mobile app publishers, or anyone in between, each relationship brings its own strength and focus to a partner marketing program. Your goal is to help all of these diverse
Take Advantage of Dynamic Affiliate Payouts with TUNE Read More »
The digital experience platform Episerver has acquired Idio, a content intelligence and predictive analytics solution that helps companies deliver personalized content experiences. The acquisition will elevate Episerver’s existing predictive analytics capabilities with technology that determines the “next best step” in the customer journey, according to Episerver Chairman and acting CEO Adam Berger. While Episerver already
Episerver boosts dynamic content personalization with Idio acquisition Read More »
We’re living in a world where customers want to be treated as individuals rather than just names in a database. According to Salesforce, 84% of customers say that being treated like a person, not a number, is key to winning their business. And 70% of those customers view contextualized engagement, based on earlier interactions, as
How to Use Dynamic Content to Skyrocket Email Engagement Read More »
Justin Taylor – May 20, 2019 Content and SEO go hand in hand. It’s hard to have success in either, without the help of the other. How you display your important content on a page can have a large impact on that page’s rankings and SEO performance. Although there are many ways to display content
The Potential Dangers of Dynamic and Hidden Content Read More »
