SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic. One type, […]
Using images with your content is indisputably important. Imagine being subjected to an hour-long presentation that contains no images. Brutal, right? Images, photos and infographics all have more of an impact on the viewer when compared with standalone text. In fact, research shows content with compelling images gets, on average, 94 percent more views than
The Right Way To Use Dynamic Images For Content Marketing Read More »
Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling “Evergreen” vs. “Sale” ads and
Labels now available in Bing Ads Editor for Dynamic Search Ads Read More »
In “Using AdWords’ New ‘Responsive Ads’ Format,” my article from February 2017, I explained how AdWords allows advertisers to insert ad content on the fly, such as a logo, images, text, and the business name. It’s a cool feature for advertisers short on time and design resources. In keeping with the theme, in this post
For as long as I’ve been a marketer, I’ve observed people compulsively testing different social advertising tactics, often at the cost of campaign results. And while testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results. With Facebook Dynamic Creative, social advertisers
Improve Your Facebook Ad Performance with Dynamic Creative Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Finance redesign, dynamic search results & Google Trends Read More »
Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent of all Google mobile search queries. And of course, Google is constantly adjusting their SERP
Understanding and adapting to dynamic search results Read More »
5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing As a marketer you’re always seeking the holy grail that will grow your revenues, that insight that tells you exactly which design updates are increasing your ecommerce website’s key conversion metrics like conversion
Discovering your conversion hot buttons with dynamic personalization Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Dynamic content, Snapchat ad news & social algorithms Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more Read More »
