dynamically

Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically

If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why. Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show with your ads if you haven’t set up …

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Invoca can now dynamically update local branch phone numbers

Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the user to local phone numbers, based on the viewer’s location. In this case, there is no central call center with an 800 number, but a different local number for each location, with each …

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Google local pack business categories dynamically change based on query

Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried. For example, if a business does web design and SEO, if you search for [web design], Google may show the category “website …

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