Earned links are vital to every online business Having the product or service that meets the market and exceeds your competition is one thing. But if you’re not being found by the right audience, and authenticated by authoritative sources – the offering itself will not be found on page one. The proverb, “if a tree […]
BOSS Magazine | 8 Ways To Acquire Earned Links In 2019 Read More »
A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social management with PR. The move, CEO Kevin Akeryod said, adds social publishing, engagement, analytics and audience development for social media to the social listening capabilities on his company’s platform, which also provides pitch targeting and
Cision buys Falcon.io, adding social management features to its earned media stack Read More »
Public relations is changing. In an industry where print used to be king, online media has taken over and created an upheaval in the world of media relations. With this change, the print advertising dollars that outlets have lost must be replaced. And this has shown up in the form of gated content and the
Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata.
Earned media platform Cision adds image tracking with ShareIQ purchase Read More »
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, we need to look at engagement performance to evaluate the
Optimizing for Earned Metrics in YouTube Campaigns Read More »
Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands can use the model as the foundation to architect a program, which includes setting criteria
Activating B2B influencers across earned, owned, shared & paid media Read More »
The Super Bowl is almost upon us and if you are looking for some great beer to put out for your part, check out the huge selection over at Snake River Brewing. This is one of the oldest breweries in Wyoming as they opened their doors in 1994, back before the craft beer scene really
Delicious Taste In Jenny Lake Lager, Earned It IPA, Pako’s IPA Read More »
December 7th, 2017 I graduated from Indiana University’s School of Journalism in December 2013. However, here I am, electively featuring Purdue University, arguably my alma mater’s arch-rival. While in school, my fellow Hoosiers and I would joke, “Friends don’t let friends go to Lafayette alone.” That said, what kind of human being would I be
What to Do When Your Brand Attracts Earned Media Attention Read More »
Twenty five year old Christian Berkley was working as a dishwasher before he discovered internet marketing and my 21 step system. By following the steps, he was able to make $35K in his first three months as an online marketer. I sat down with him in Costa Rica to find out how he did it.
How Christian Berkley Earned a New Jeep Wrangler for His Mom Read More »
Consumers are increasingly choosing to interact with brands in a different way. They’re no longer sucked in by shiny ads promising the world – instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust word-of-mouth recommendations, compared to just 24% who trust
4 Key Steps for Utilizing Earned Media in Your Content Marketing Strategy Read More »
