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Here’s How Facebook and Pinterest are Making Shoppable Content Easier to Navigate

May 26th, 2020 Marketing Erica Perry The number of Pinners who engaged with shoppable product pins has increased nearly half (44%) year-over-year. During a time when browsing the aisles of a favorite store just isn’t possible, the platform has doubled down on its exploration of ways to improve product discovery and customize listings with a …

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Lending Marketplaces for PPP Loans Deliver Funds Faster, Easier

It’s no secret that times are tough for small businesses. Revenues have taken a nosedive, if not flat-lined. Unemployment has skyrocketed as restaurants, salons, gyms and other businesses have had to shut their doors. And possibly most disconcerting of all, is the uncertainty of when it will end. The good news, however, is that help …

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Can Google’s new Explainable AI make it easier to understand artificial intelligence?

Can Google’s new Explainable AI make it easier to understand artificial intelligence?

Can Google’s new Explainable AI make it easier to understand artificial intelligence? | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with …

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overall sentiment gauge at moderately positive

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research. Imagine you own a coffee shop. One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection. “I love the …

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It's Easier Than Ever Before to Send Super-Personalized Content to Your Subscribers Using AWeber

It’s Easier Than Ever Before to Send Super-Personalized Content to Your Subscribers Using AWeber

Check out this 2-minute video to see recent updates inside your subscriber management tools! By Kristin MacLaughlin February 27, 2020 Personalization makes all the difference when it comes to email marketing. A recent study by Smarter HQ found that 72% of consumers in 2019 only engage with marketing messages customized to their specific interests. This …

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Google Ads Makes it Easier to Review a Campaign’s Change History

Google Ads Makes it Easier to Review a Campaign’s Change History

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can …

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New chart annotations make Google Ads' change history reports much easier to navigate

New chart annotations make Google Ads’ change history reports much easier to navigate

Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. Click on the triangle to open a card that lists and links to the types of changes …

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7 SEO Processes That Get Easier with Increased PageRank/DA

7 SEO Processes That Get Easier with Increased PageRank/DA

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard …

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Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their …

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AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

Amazon is bringing its machine learning capabilities to more business analysts and developers. The company announced Tuesday that Amazon Aurora, Amazon Athena and Amazon QuickSight users will now have access to machine learning prediction models that can easily be integrated into various applications and business intelligence dashboards. “This makes it more straightforward to add ML …

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