We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a client is part of a Your Money or Your Life (YMYL) niche and whether we should pay attention to E-A-T when making content decisions. E-A-T […]
Why E-A-T Inspires Local Content Creation – BrightLocal Read More »
Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor,
Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday Read More »
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Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website. Bill Slawski was the first to cover this new patent and did an outstanding job dumbing it down for us. The abstract. The
Google patent application reveals hints to E-A-T and categorizing health sites Read More »
Tuesday 18 February 2020, 7:00 am The holiday season is firmly in our rearview, yet thanks to local coffee depots, you’re probably looking forward to chugging a succulent apple cider, downing a piping hot peppermint mocha, or succumbing to the siren’s call of the Pumpkin Spice Latte year-round. Consciously, you know these yummy treats excite
Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste Read More »
I know, I know, I know. It’s been said so many times before on this blog that it’s almost becoming cliche. If you live by the Google, you’ll die by the Google. This is true, of course, because if you rely completely on the search engine to deliver traffic to your website, you’ll always be
Google has recommended that publishers review their quality raters guidelines to know what Google wants. The SEO industry responded by picking it apart for clues to Google’s algorithm. Here’s why much of what you’ve read about optimizing for E-A-T may need an update. What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trustworthiness. The concept
Surprising Facts About E-A-T – Search Engine Journal Read More »
Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted entity. Below is the video transcript: Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing agency here in New
Focus on E-A-T to avoid performance problems in 2020 Read More »
Seo Hyo Rim is revealed to be dating veteran actress and ‘Did You Eat?‘ castmate Kim Soo Mi‘s son. On October 23, media outlets reported Seo Hyo Rim and Kim Soo Mi’s son Jung Mo, who is 9 years her senior, would be tying the knot in January of 2020, but her label has since denied the rumors.
Over the past year, you’ll have seen YMYL and E-A-T referenced a lot in SEO discussions. These come from Google’s Search Quality Rating Guidelines (PDF), which are used by a human team of assessors who manually rate the quality of Google’s search results. While these guidelines aren’t designed for SEO purposes, they do give us
A no-nonsense guide to using YMYL and E-A-T in SEO Read More »
