For advocates of open research, these sorts of deals are potentially a good step. “It gets us closer to an ideal where everything is open-access,” says Michael Eisen, a geneticist at UC Berkeley and cofounder of the Public Library of Science, or PLoO, a major group of open-access journals. (He’s not involved in the UC […]
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Tuesday 7 April 2020, 7:00 am The 2017 Nobel prize in economics was awarded to Richard H. Thaler, an American economist at the University of Chicago, for his contributions to behavioral economics. The Nobel committee described Thaler as a pioneer in the study of how and why people don’t always make rational economic decisions. His
Wednesday 25 March 2020, 3:00 am Innovation success is largely achieved by getting customers to adopt as quickly as possible. Despite businesses relentless focus on innovating new features, benefits, and solutions, they forget the #1 issue preventing the adoption of new products – changing customer behavior. What stands in the way of adoption is the
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HOUSTON, March 25, 2020 /PRNewswire/ — Today, Greener SEO announced the immediate availability of a new service to help business owners get more reviews as well as manage their reputation online. “This will allow local as well as national businesses to easily get more Google reviews as well as getting reviews in other reputable review sites
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When Spotsylvania County’s Andrew Branham was 14 and wanted a more powerful computer, he didn’t save up his part-time paychecks to buy one. He just built his own, reading up online and diving in to create one himself. And when he got more and more interested in all things digital—especially marketing and targeted advertising—a 17-year-old
In marketing, empathy is a critical component in the creation of consumer personas and establishing a deep connection to what matters to people at an emotional level. This is not only beneficial to the productivity of society but also a driver of business success. Let’s take a look at four brands and platforms that are
4 Brands and Platforms Embodying the Economics of Empathy Read More »
Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I
LONG ISLAND, N.Y., Nov. 28, 2019 /PRNewswire/ — E-commerce behavior is not straight forward. In fact, a very common consumer behavior is expressing interest in a product or service by visiting a webpage or clicking an ad, but not completing a transaction immediately afterward. This doesn’t necessarily indicate a lost sale, but a step in the
Key point: It is important to put any research into context in order to better understand it. The Wall Street Journal recently reported a shocking revelation: Senior Google employees exert “editorial control over what (its search engine) shows users.” Another journalist and member of the managing board of the Stigler Center at the University of
PATCHOGUE, N.Y., Nov. 21, 2019 /PRNewswire/ — YouTube is one of the most highly regarded media platforms on the web. It can be used to host content, network with fellow content creators, and build one’s brand. When it comes to brand building, there are many ways that one can leverage YouTube. To help business owners maximize
