To say that Amazon has changed how we shop may be the understatement of the year. And one of the ways it has changed our habits is by offering same-day delivery. Other retailers have followed suit in an effort to keep up with consumers’ expectations, and today 15% of global retailers offer same-day delivery. That’s […]
Same-Day and Next-Day Delivery: On-Demand Economy Trends in Read More »
Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And
The Importance of Storytelling in the Engagement Economy Read More »
Many Americans are content with a stable job but employers are adapting their business practices amid stiff global competition. That means more companies are using freelancers to create a more efficient and flexible organization. Some experts observe that nearly half of the U.S. labor force could be gig workers by 2020. The impact, however, won’t
4 Ways Top Freelancers Can Thrive in a Gig Economy Read More »
Eighty percent of franchisors, 64 percent of franchisees, and 76 percent of suppliers expect their business to do better in the next 12 months. This is according to the Franchise Business Economic Outlook Report released by the International Franchise Association. Franchise Business Economic Outlook for 2017 Prepared by IHS Markit Economics for the International Franchise
Franchise Businesses Expected to Grow Faster Than the Economy This Year Read More »
There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t
Tips for Email Success in the Engagement Economy Read More »
Metrics, metrics everywhere, and still no way to know how you’re doing. That might be an exaggeration, but it’s certainly the way it can feel sometimes, especially in an era where interactions, data, and real-time customer feedback are at an all-time high. I recently attended an interview our Global Vice President of Product Marketing, Matt
Three Ways to Measure Success in the Engagement Economy Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing automation, personalization tools & the new economy of micro-influence Read More »
The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The modern knowledge economy is an economic state
Content and the Knowledge Economy Read More »
Think the growth of the gig economy is hurting your business? That may be true if you’re a taxi company… but if you’re a growing startup, the gig economy might be the answer to your demand spike needs. The following is from Keith Leimbach, the CEO of Liveops, a company that provides managed, flexible workforces
Want a Counterintuitive Way to Grow Your Business? Embrace the Gig Economy Read More »
Think it’s impossible to make a healthy income from your side-sharing gig? Many entrepreneurs entering the gig economy hope to make at least a few extra bucks to supplement their day job salary, but find it challenging to forge an actual living from renting their pad, driving people to the airport or selling artisan items
7 ways to succeed in the gig economy and make real money Read More »
