Economy

Why Losing Employees to the Gig Economy Is Actually Good For Business

The idea of losing your employees to freelance side work seems pretty terrifying. After all, how can you compete with the freedom and flexibility that the gig economy offers? In the first 12 years of this century, income fell eight percent while rent went up by thirteen. Meanwhile, the average duration of unemployment has lengthened, […]

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How to Succeed in the Engagement Economy

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed