Econsultancy

How to help customers feel good about your brand – Econsultancy

Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend. The British Retail Consortium have reported a slowdown in retail sales in the second half of 2019. Whilst during the 2008/09 recession, UK advertising …

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Five unique travel marketing campaigns in 2019 that show a shift to emotional storytelling – Econsultancy

In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world. As well as creating a narrative that emotionally resonates with consumers, this increasingly means campaigns that evoke a sense of surrealism or escapism. Looking ahead, a survey by Skift has found that 90% …

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Small banks are playing a big behind-the-scenes role in the fintech revolution – Econsultancy

With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution. As the Los Angeles Times recently detailed, many small, community banks are riding the fintech …

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How can agencies compete in the new data-privacy landscape? – Econsultancy

We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation. Nearly 18 months on, what has this meant for marketers and advertisers who process personal data, as well as agencies tackling the in-housing …

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Nine powerful breast cancer awareness campaigns – Econsultancy

October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month. Breast cancer is the most common form of cancer, with one in seven women in the UK expected to develop the disease during their lifetime according to Breast Cancer Now. By increasing awareness, it …

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