We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, Read More
Econsultancy
Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), Read More
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and Read More
Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors. We Read More
26th November 2019 | 2pm GMT With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to Read More
Even if you are not a sports fan, Italian football club AS Roma’s social media accounts deserve attention. Whilst they are not alone in being highly Read More
Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc. We caught up with Niki Marin, Head of Strategy & Operations, Read More
Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to Read More
Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in Read More
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world. As well as creating Read More