With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution. As the Los Angeles Times recently detailed, many small, community banks are riding the fintech […]
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job:
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation. Nearly 18 months on, what has this meant for marketers and advertisers who process personal data, as well as agencies tackling the in-housing
How can agencies compete in the new data-privacy landscape? – Econsultancy Read More »
October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month. Breast cancer is the most common form of cancer, with one in seven women in the UK expected to develop the disease during their lifetime according to Breast Cancer Now. By increasing awareness, it
Nine powerful breast cancer awareness campaigns – Econsultancy Read More »
If you’ve been in the SEO game for a while, you know that “nofollow” links are essentially “no good.” Google skips over these links as though they weren’t even there, meaning that they didn’t obtain your website or post any additional SEO value. However, as technology and trends have evolved, so has Google’s method of
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade. The process is simple, the upgrade is discounted, and Upgrade Pack works with companies who give membership to their most valued customers and employees. So, your bank or credit card issuer might offer Upgrade
According to Decision Resources Group (DRG)’s 2019 ePharma Physician Report, physicians are seeing fewer pharma sales reps than ever before and increasingly relying on their own use of the internet to answer questions about prescription drugs and biologics. Just over half (54%) of physicians the research firm polled said that they have met with pharma
Entrants are ranked by fee income from digital activities in the UK, with IBM iX and Atos Digital Services second and third respectively, an unchanged top three. The report shows fee income of the Top 100 up 15% on 2018, in line with Tech Nation figures showing the UK’s digital tech sector is accelerating 2.6x faster
Industry buoyant despite challenging environment – Econsultancy Read More »
In only his first year as CEO of WPP, Mark Read has been voted by his peers as the industry’s most influential person (according to Econsultancy’s Top 100 Digital Agencies report, sponsored by MiQ and set to be released on Friday). Nick Watt, Econsultancy’s Head of Partner Content, took the opportunity to talk to Read
“You may know we’ve been trying to ban the use of the word digital” – Econsultancy Read More »
In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison
UX will not make you Uber, but it’s still important – Econsultancy Read More »
