Econsultancy

Three dark patterns used by big brands and why they should be avoided – Econsultancy

dark patterns, User Experience and Usability /

One might expect that big, successful brands would provide some of the best examples of user-centered design, but in reality, big brands are among the worst abusers of dark patterns — deceptive user interfaces and components that can trick users. While it’s possible to improve user experiences and conversion rates without deception, the continued use […]

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How machine learning is transforming retail both online and offline – Econsultancy

AI/Machine learning, customer experience, dynamic content, ecommerce, Personalisation /

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will

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When it comes to new tech, just how agile are you? – Econsultancy

agile, Process and Project Management /

Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be. Simple, right? Unsurprisingly, in the SaaS age, it’s an approach we’re seeing from many of today’s tech innovators. They’re making

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the disruptors become the disrupted – Econsultancy

digital transformation, FinTech, Strategy /

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs. But the upstarts that fueled the disruption that put

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A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy

A day in the life, content management, EPiServer /

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes

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Retained holiday shoppers convert at much higher rates: study – Econsultancy

Behavioural targeting, Monetate, segmentation /

As retailers gear up for the 2019 holiday shopping season, research published by personalization software vendor Monetate suggests that they would be wise to make an effort to target customers who converted during the 2018 holiday shopping season. The company looked at more than 8.5m customers who were acquired during the 2017 holiday shopping season

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How YouTube dominates search and how you can optimize your videos to take advantage – Econsultancy

SEO, video /

For example, last year, YouTube, according to Searchmetrics data, was the second most visible website in Google’s search results globally, based on its performance in organic search in ten countries, including the United States, UK, Germany and France (see chart underneath). YouTube ranks second for search visibility in seven Google Country Indexes (behind only Wikipedia).

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How Dixons Carphone changed its culture around digital transformation – Econsultancy

digital transformation, Dixons Carphone, Festival of Marketing /

Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second. Where

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A day in the life of… Catherine Merritt, CEO and founder of marketing agency Spool – Econsultancy

A day in the life, Agencies, People and Skills /

Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job:

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what companies need to know – Econsultancy

CCPA, Privacy and data protection /

The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation. At a press conference announcing the draft regulations, California Attorney General Xavier Becerra stated, “Americans should not have to give up

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